Welcome to Green Marketing Online. This is a website dedicated to helping green businesses improve their marketing online. Your business is at a crossroads. Your prospects no longer visit Yellow Pages, and they do not search magazines and newspapers nor do they go to Radio and TV. No, they are going to Google and sometimes Yahoo/Bing; and they are going to Facebook and Twitter. Well Over 90% of green and socially responsible businesses are completely unprepared for the coming marketing revolution, and face being swept away by new more innovative competitors who really understand the incredible power of green marketing online.We recommend that you create website or get your free WordPress Blog and and SEO Coaching. Just click on the button below to find out how
Almost every green business we talk with has not planned effectively or even at all for core digital marketing strategies of search optimization, video, social media and mobile technology. The challenge is that your website is almost certainly ineffective, and is what we call “unoptimized”.
Your website is not designed to satisfy the needs of the new generation of internet consumers who are demanding the most responsive, up to date and best practices online such as video, quality content and engagement.
If you want to have a truly effective marketing strategy, you must set up an optimized website that integrates the best practices for 2011 and beyond. Your prospects are searching on the web for your products and services, and the question is this. Are you ready to welcome them, engage with them, give them what they are looking for and convert them to customers.
You need three things to be successful
- The right Product
- The right conversion process to promote and sell your product
- Sufficient traffic to attract the visitors you need
Miss out any of these or fail to have an effective strategy for each one and everything could fall apart. If you want to know more visit our green marketing experts at Bright Green and start getting it right today!
You can also learn about how to have the right mindset. We often hear that 95% of internet marketing campaigns fail to reach their goals, and this is probably higher in green marketing! Nobody knows the exact number but it seems about right based on our anecdotal experience.
There are a number of reasons for why this failure rate is so high. It is often due to common marketing mistakes like selecting the wrong product or market, or failing to match the message to the target audience. More often than not , it is down to poor execution of a strategy such as sending out a weak email or a poor quality landing page.
The basics of online marketing are simple and straightforward, yet time after time green business marketers ignore them or try to take short cuts. One of the biggest mistakes that green marketing professionals make is over-reliance on the creative aspects of their work, and paying insufficient attention to measuring and evaluating their results.
In simple terms, successful internet marketing needs both our creative side to come up with the great ideas, and our logical side to implement these great ideas in a logical, measurable and achievable process. Here are five strategies to help you increase your odds of success.
Check the Concept First
Before you even launch a new campaign evaluate the concept with friends and colleagues who you know you will give you honest feedback. You could even go a step further, and assess your idea with a more formal group of ten to twenty users.
Copy a successful campaign
If you are planning a campaign to market your green business consulting firm, look at what has worked for you in the past and copy parts of it. Then, make a list of 10 other green consulting competitors and check their website to see how they promote their services. You can even look at non-green consulting businesses to discover innovative ideas.
Planning
We suggest that you prepare and plan for every element of your internet marketing campaign very carefully and test each part separately and also in conjunction with each other part. Set a schedule of tasks and events leading up to the launch, and then the milestones afterwards. Deadlines work extremely well.
Leave your Ego at Home
Please do not fall in love with your idea, as it will prevent you from accurately assessing the quality and impact of the initiative. We do not like to see our big ideas collapse in front of us, and this is sometimes worse in the world of green marketing as we also believe that everyone else should be as passionate as we are. Unfortunately, passion is a double-edged sword and only the market will decide if your flash of genius has any substance.
Test, Measure and Optimize everything
We believe that this is probably the most important skill that you need for internet marketing. You need to develop the capability to test, measure and optimize everything you do. It requires a lot of discipline but it is well worth it.
Using Google Analytics you can track all online activity including number of visitors, where they come from, how long they stay and what they do on your site. You can set up goals and test, measure and improve the process step by step until you get it right. Then you will join the elite 5% of successful internet marketers
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